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Welcoming the Death of the Consumer Camera

Nice little check, nice little check.

Watch the flow of your Facebook and Instagram account. Of course, you find the images in a single roll. The photo is also typical: selfie or wefie. In essence, the photos that expose themselves to the uploader.

It is undeniable, since mobile phones are equipped with cameras, photography has become very close to everyday human life. In addition, the presence of various social media allows us to download various photos and videos on the virtual world.

Unfortunately, the popularity of photo-taking activities with smartphones coincided with the deterioration of the camera sector.

Camera industry

The golden era of the camera industry began in the late 1990s and early 2000s, when digital cameras were introduced for the first time in the world. According to Camera and Imaging Products Association (CIPA) data, camera sales have continued to grow since 1965. But they have skyrocketed after the manufacture of digital cameras.

Sales peaked between 2007 and 2011, with an average of more than 100 million units per year. The year 2010 was a golden year when camera sales reached 121 million units. But then that number has fallen to this day. Camera sales in 2015 reached only 35 million units.

In July 2016, camera sales did not seem to show signs of improvement. The sales chart, while fluctuating, was lower than sales for the same period last year.

Camera sales in May, June and July were a relief, as they did not fall and remained relatively flat in the 1.6 million unit range. This is due to increased sales of digital cameras that can be replaced by lenses such as mirrorless cameras and DSLRs.

Consumer Killer Camera: Social Media or Smartphone?

If the vote takes place for the question "What tools are very important in human life today?" one of the biggest answers may be "smartphone". Just look at the latest developments in smartphones and everything related to smartphones that are still relevant. The case of the Samsung Galaxy Note 7 explosion, for example.

Similarly, the case of camera features in a smartphone. Today, cameras in smartphones are one of the important points that consumers take into account when choosing a smartphone to buy. According to the 2014 Comtech study, the quality of smartphone cameras occupies the top three positions, which are the determining factors for the purchase of a mobile device.

It's not surprising. The 2011 GSMArena survey showed that at least 98% of respondents thought it was important to take photos with a smartphone.

Social media is also strengthening the urgency of camera technology on smartphones. Instagram, which can be called the largest community of photographers in the world, is also based on smartphones and not on computers. Similarly, a number of social media, such as Snapchat, make video and photos the focus of content.

Professional photographer Tony Northrup, in his YouTube video on September 5, said that this very strong interaction between social media and smartphone cameras had then killed the mainstream camera.

Northrup says that most people do not need big equipment to take pictures.

Consumers simply want to take a good picture without having to bring a bulky and inconvenient tool, such as a consumer digital camera.

Of course. To take photos with a consumer camera, consumers must follow a series of rather tedious processes, especially when they have to move images from the camera to their smartphone. They did not meet him when using a smartphone camera with ecosystems already integrated with social media.

Another factor is the smallest difference in image quality of smartphone cameras with mainstream cameras. Since the camera is a determining factor in the purchase of a smartphone, it is not surprising that smartphone manufacturers are always upgrading camera technology in smartphones produced.